Harbor Point wanted to compete with national listing portals on their home turf. We gave them a website and ad strategy that turned local expertise into a real advantage.
The challenge
Prospective sellers were defaulting to the big portals, and Harbor Point’s dated site did little to capture the leads that did arrive. Their advertising spend wasn’t tied to any measurable outcome.
What we did
We designed a polished, listing-forward site with neighborhood guides and clear seller CTAs, then launched tightly targeted Google Search campaigns backed by conversion tracking and dedicated landing pages.
The results
Qualified seller leads more than tripled within two quarters, cost per lead dropped by 38%, and the firm finally had a pipeline it could forecast against.