Coastal Roots came to us with a loyal in-person following but almost no digital presence. We built them a brand and a home online that felt like walking through the front door.
The challenge
The café’s food was beloved locally, but their old logo and templated site didn’t reflect the care that went into every plate. Online ordering was buried and clunky, and they weren’t showing up in local search.
What we did
We crafted a warm, hand-drawn identity rooted in coastal and agricultural motifs, then designed a fast, appetizing website with online ordering front and center. A local SEO push put them in the map pack for every “brunch near me” search in town.
The results
Within three months, online orders more than doubled, map-pack visibility climbed to the top three, and the café had a brand they were proud to put on everything from cups to canvas totes.